Tribute to the Indian Chuck Norris
Desimartini.com was facing dwindling CTRs.They wanted to get back on the top as the go-to desi-film tabloid online. We achieved it by paying tribute to the Chuck Norris of Indian film industry Rajnikant, by flipping one of his jokes into reality - “Rajnikath doesnt need the internet to be online”
That's how allaboutrajni.com was born, a microsite that worked without the internet, hosted on desimartini.com.
