Truecaller - A serious twist to a fun drinking game
Truecaller, a caller identification app wanted to address the rising issue of mobile harassment of women. 
We created a call to action driven campaign asking the women of India to Call It Out! call out harassers without any shame or fear. And to seed this communication we brought together 5 leading Indian women influencers to discuss this serious topic over a fun drinking game called Never Have I Ever.

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