BMW promises a ride worth remembering
for a lifetime
BMW wanted to create a consumer delight campaign to upgrade their loyalists to a fresher new BMW experience. They wanted to surprise their audience with a chance of meeting the Indian cricketing legend - Sachin Tendulkar as well.
We created a ride that BMW loyalists will remember for a lifetime. A fully customized ride for select BMW customers showing how life upgrades when you ride the new fresh BMW experience with a surprise meet and greet right at the very end!
