An age old sobriety test with a modern twist
India has one of the highest number of drunken driving cases in the world. As a brand that stands for responsible drinking, Bacardi wanted to address this problem.
So we gave the age-old sobriety test a modern makeover. Drink all you like, but before you leave the bar, take the test! Fail the test and you’ll be assigned a chauffeur to drive you home immediately.
